Why Digital Marketing is Important for your Business?

Digital marketing helps to reach a wider audience, and target the prospects who are most likely to buy your product or service. It's more cost-effective than traditional marketing, and enables you to measure success on a daily basis.

You can Market your product or services on digital channels such as Facebook, instagram, youtube, twitter, google etc. It includes many forms of online marketing, organic and inorganic.

Due to covid-19 situation everyone has shifted or started their business and work online, Due to which all the online platforms have increased traffic.

Marketing campaigns involve digital advertising. 

Digital marketing segregated into two parts -

1. Organic 

2. Inorganic

Organic - where we don’t need to pay for anything on digital channels, it does not involve any paid campaigns.

Organic marketing basically generates traffic to your business, only by investing time or no money. It mostly uses social media content and creates engagement through trending ideas and hashtags.

Inorganic - where you have to pay for advertisement to run any campaign on digital channels to target your audience/users. If you want to boost traffic quickly and reach mass audience. Although there is some money involve, when you are running a campaign you will have the option to set a budget where you can monitor your expenses on an online campaign.

Different Types of Digital Marketing -

• Social Media: It involves platforms like Facebook, Instagram, and more. These platforms are used by businesses to promote their brand by creating valuable content. It is a platform, where business owners can communicate with their customers.

• SEO: This is a marketing strategy that requires business to focus on increasing their website's ranking to increase their traffic. The higher your website ranks on Google's SERP(search engine result page), the more chances it is to grow your brand.

• PPC or Pay-per-click: It's a paid marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.

• Email Marketing: It is one of the oldest form of digital marketing that has one of the highest ROI(return of investment). It involves sending out personalized emails to a target audience or previous customers.

• Content Marketing: It is a strategy that allows business to bring their customers valuable content instead of pitching them sales about their product. Content marketing focus on quality and creating content that will attract customers.

Your business needs exposure to find customers, and the online market is the best way to make it happen. If people can't find anything about you online, chances are you'll lose your potential customer. Your business needs exposure to find customers, and Digital Marketing is the best way to make it happen.

I am open for all the remarks and correction, as far as decent correction.

scrollers stay away!! ✋